What exactly is the first look? Do all know?

Today it has become a trend to release the first look of a big release which claims to create a wave before the release of its music or trailer. But what exactly is the first look? Do all know?

First look of the movie simply means the movie poster. It is unveiled first to arouse the curiosity in the audience mind. The first look gives an idea on how the feel of the movie is and also about the appearance of the characters. And interestingly the first look actually creates the wave in most of the cases.

Look at the examples like Rowdy Rathore. (http://fridaymoviez.com/image-gallery-photo.php?id=150953) The painted poster of the movie which was released first was a topic of discussion among the movie buffs. The first look of Teri Meri Kahaani also created curiosity among the people as Priyanka and Shahid are to come together after Kaminey. The first look of Talaash was so appealing that the fans of Aamir Khan are just waiting for its final release. The latest is the first look of Bol Bachchan (http://fridaymoviez.com/image-gallery-photo.php?id=173026). The goggled Ajay at the centre with the two Abhisheks on each side. The poster indeed is an appealing one.

Revealing the first look of the movie always builds up a lot of expectations that sometimes lives up to it and sometimes fails to impress. We have examples like Mausam, Agent Vinod etc which were blown out of proportion and finally burst into thin air.

But at the same time we do have movies that indeed delivered what they had promised; like Ishaqzaade, Agneepath etc.

Let us wait and see if the upcoming movies live up to what they have shown or if they have a great fall in the eyes of the viewers. 

 

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